Imagine a manufacturer that issues only 9 recalls throughout the year, while rivals like Ford reach 138. NISSAN is turning the game around with rising sales and unbeatable reliability – the secret? Absolute control in production.
Vertical Production: From Steel to Engine Without Intermediaries
At the Decherd factory in Tennessee, NISSAN transforms raw steel into complete engines under the same roof. No external suppliers with variable tolerances: everything is done internally, guaranteeing millimeter precision. This vertical integration eliminates common failures in supply chains, where negotiations and regional variations cause problems. Result? Robust engines that explain why so many older Altimas are still on the road.
Meanwhile, check out how the NISSAN FRONTIER PRO-4X R 2026 elevates this durability for extreme off-road with Roush suspension.
Laboratory Precision and Daily Torture Testing
The place looks like a scientific laboratory: measurements in microns (1/70th of a human hair diameter) occur near machining lines, on anti-vibration foundations for perfect readings. Dynamometer teams subject engines to real abuse – low oil, overheating, maximum RPM for hours – until they break, identifying weaknesses before launch.
It doesn’t stop there: Every day, parts go through X-ray and CT scans on a US$1.2 million Nikon machine. This detects invisible internal defects, keeping recalls minimal. Shocking comparison: GM with 36, Chrysler with 46, and Ford breaking negative records.
This obsession with quality drives models like the NISSAN ROGUE PLUG-IN HYBRID 2026, the secret move to dominate hybrid SUVs.
Rising Sales and Minimal Recalls: A Winning Formula
In the third quarter, sales increased by 5.3% compared to 2024, with an annual rise of 1.5%. Of Nissan’s 9 recalls (including Infiniti), the largest involved engine bearings in 440,000 units, but only 2% were actually affected – thanks to rigorous controls. Others? Wrong labels or daytime running lights, many related to external suppliers like those in Mexico.
It’s not absolute perfection, but total control at the American factory proves: internal quality beats outsourcing. Also see the NISSAN PATHFINDER 2026 with revolutionary tech for families. This strategy positions Nissan to export more, including to Japan, competing with Toyota. Such reliability goes viral – and sales explode.
For maintenance tips that extend lifespan, explore iridium or platinum plugs, essential for Nissan engines.
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