Inspired by Tron, the new limited Nio ET5 Touring has impressive details. Discover its price and what makes it so special.
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Nio, the Chinese electric vehicle giant, has just launched an exclusive and highly coveted version of its flagship car, the ET5 Touring. Named “Black-Themed,” this edition, limited to just 555 units, promises to shake up the market and further consolidate the brand’s position in the premium vehicle segment. It is Nio’s latest move to generate buzz in the market with a low-cost, high-impact approach.
Nio ET5 Touring “Black-Themed”: A Design Inspired by the Future
The Nio ET5 Touring “Black-Themed” is a true automotive work of art, with its design deeply inspired by the science fiction film “Tron: Ares,” which recently premiered in China. This official co-promotion partnership between Nio and the film is not limited to the name; the vehicles had already been displayed with themed modifications in selected stores earlier this month, creating palpable anticipation.
The predominant aesthetic is, as the name suggests, a completely black exterior, which exudes sophistication and a mysterious air. However, the exclusivity goes far beyond the paint job. The limited edition features unique details that distinguish it from the standard model:
- Exclusive Decals: Custom stickers that complement the futuristic theme.
- “Moon” Themed Package: Interior and exterior design elements reminiscent of the moon.
- Roof Rails: Functional and aesthetically integrated into the dark design.
- 20-inch Wheels: Larger wheels that reinforce the vehicle’s sporty and elegant stance.
- Orange Brake Calipers: A vibrant touch of color that breaks the hegemony of black, adding a striking and sporty contrast.
With only 555 units available, each Nio ET5 Touring “Black-Themed” becomes a collector’s item, increasing its perceived value and resale potential. For those looking to maintain the beauty and exclusivity of vehicles like this, it is essential to know how to keep car paint immaculate and increase its resale value.
Price and Packages: The Cost of Electric Exclusivity
Nio has positioned this special edition with a slightly higher price than the standard model, justifying the exclusivity and additional features. The ET5 Touring “Black-Themed” has a starting price of RMB 316,000 (equivalent to approximately US$ 44,370) with a 100 kWh battery included. This represents an increase of RMB 18,000, or 6.04%, compared to the starting price of RMB 298,000 for the conventional model.
For consumers who prefer flexibility, Nio offers its BaaS (Battery as a Service) plan, where the vehicle costs RMB 208,000, plus a monthly battery rental fee of RMB 1,128. This option allows for more “accessible” entry into Nio’s technology, which we have seen in other models, such as the complete technical specifications of the NIO ES8 2025.
In addition to the design and numerical exclusivity, early buyers of the ET5 Touring “Black-Themed” will be rewarded with attractive benefits when placing their orders by October 31st. These include:
- A free AC charging kit.
- Five years of free use of NOP+ (Navigate on Pilot Plus), Nio’s advanced driver-assistance system.
- A comfort package valued at RMB 9,500.
Deliveries for the models in this limited edition are scheduled to begin in late October, ensuring that lucky owners receive their vehicles in time to enjoy their new acquisition. Battery performance and longevity are crucial factors for premium electric vehicles, and discussions on topics like whether electric cars break down less are always relevant. Nio is, in fact, paying attention to battery innovations, such as the Rimac solid-state battery, which could change the game.
Nio’s Marketing Strategy: Success with Special Editions
The launch of the ET5 Touring “Black-Themed” is Nio’s latest foray into a low-cost, yet highly effective, marketing strategy to generate significant visibility for its models. The company has successfully explored the concept of limited and themed editions, creating a sense of urgency and exclusivity among consumers.
The Firefly sub-brand, for example, had already tested this approach with the launch of the Nomadic Maillard Firefly EV special edition on August 25th, limited to 333 units. On October 11th, Firefly launched another edition, the Night Creature Firefly EV, with 666 units available. These initiatives, along with the success of the Nio Firefly EV, demonstrate the company’s ability to create desire through scarcity.
The ET5 Touring, in particular, has proven to be an unexpected success for Nio. Although initially targeting a niche market in China, the model has become the brand’s best-selling car in recent months. In September, the ET5 Touring delivered an impressive 5,048 units, surpassing the ES6 SUV for the fourth consecutive month as Nio’s top-selling model, according to data compiled by CnEVPost.
Previously, Nio had already introduced new variants for several models, including the ET5 Touring, at lower costs. On July 4th, the company launched the “Champion Edition” for the ET5, ET5 Touring, and the EC6 coupe SUV, to commemorate the company’s first annual drivers’ title in the 2015 Formula E Championship. This consistency in creating special editions reinforces Nio’s image as an innovative brand connected with its audience.
In summary, the limited “Black-Themed” edition of the Nio ET5 Touring is a testament to Nio’s ability to combine bold design, cutting-edge technology, and smart marketing strategy. By offering exclusivity and tangible benefits, the brand not only captivates its existing audience but also attracts new enthusiasts to the world of premium electric vehicles.
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Author: Fabio Isidoro
Founder and editor-in-chief of Canal Carro, he dedicates himself to exploring the automotive universe with depth and passion. A car and technology enthusiast, he produces technical content and in-depth analyses of national and international vehicles, combining quality information with a critical eye for the public.
