The BMW 7 Series has never been short on presence, but Larte Design just gave the G70 a visual identity that looks more like a concept car than a factory limousine.
Violet Carbon Meets A 544HP Executive Flagship
Larte Design’s latest project is built around the BMW 760i xDrive, the non-European V8 flagship of the current 7 Series lineup. Under the hood, it still uses BMW’s familiar 4.4-liter twin-turbo V8, producing 544 horsepower and 750 Nm of torque. That means the performance stays brutally fast, while the new exterior treatment changes the emotional impact of the car long before the engine ever starts.
What makes this build stand out is not just the color, but how that color is created. Instead of paint or wrap, Larte integrates a violet tone directly into the carbon material itself. The result is a deep, layered finish that shifts with the light and gives the bodywork a more technical, premium look. It is the kind of detail that makes the car feel closer to a bespoke coachbuilt project than a standard luxury sedan.
If you like wild OEM-plus builds, this sits in the same conversation as the dark-edged drama of the Cadillac Escalade carbon statement and the ultra-polished aggression seen on the Genesis GV70 Prestige Graphite. The difference here is that Larte goes for a more precise, almost jewelry-like effect.
The Body Kit Changes The Stance Without Breaking The Car
The Larte Performance Bodykit consists of seven components, including:
- Front bumper attachments
- Side skirts
- Wheel arch elements
- Rear spoiler
- Rear diffuser
- Integrated brake lights
According to Larte Design, every piece is engineered to mount to the car’s original fixing points. That matters because it means no major cutting, no structural surgery, and no compromise to the vehicle’s core electronics or driver-assistance systems. In other words, the styling gets bolder while the sedan remains fully compatible with the BMW’s factory architecture.
This is especially important in the modern luxury segment, where buyers want individuality without sacrificing the features they already paid for. Sensors, assist systems, and electronic functions stay intact, so the transformation is visual rather than mechanical. For owners who want exclusivity without turning the car into a fragile showpiece, that is a huge advantage.
The use of prepreg carbon fiber also gives the package a serious credibility boost. The material is cured in an autoclave under certified conditions at the company’s German production site, and Larte says the violet pigmentation is embedded in the carbon structure itself. That approach should help deliver consistent color depth and strong UV resistance across every panel.
Why This BMW 7 Series Is Built For The World’s Richest Markets
The current BMW 7 Series has been one of the most controversial luxury sedans in years, largely because its design is so polarizing and so common in high-spec fleet form. Larte Design is clearly targeting buyers who want to separate their car from the rest of the executive-limo crowd. The customization is available worldwide, and clients can tailor the component selection, color intensity, and contrast level to match their taste.
That flexibility is one reason the build feels so relevant for markets like the Middle East and parts of Asia, where ultra-luxury sedans are often treated as personal statements rather than simple transport. And with BMW’s own 7 Series already leaning heavily into technology, the aftermarket has room to add emotional impact without touching the engineering backbone.
Larte Design says it can provide a full configuration and visual preview within 24 hours after an inquiry, which makes the process feel more like a high-end design studio than a traditional tuning shop. For buyers comparing elite sedan culture across brands, this kind of personalized craftsmanship is exactly the sort of thing that also fuels interest in projects like the Mercedes-Maybach S-Class and the ultra-luxury BYD Yangwang U8L.
For now, the biggest unanswered question is whether this violet-carbon concept will carry over to the upcoming 7 Series facelift. If it does, BMW’s flagship could become one of the most visually customizable luxury sedans on sale. If it does not, this Larte build may remain one of the most distinctive one-offs the modern 7 Series has ever produced.
